Digital marketing in Costa Rica
Social, content and campaigns as one system, not as loose pieces. With reports you can actually read.
Social, content and campaigns work as one system or they do not work at all. Posting for the sake of posting is not a strategy, and paying for clicks to a page that does not convert is burning money methodically.
Social media management
Content planning, asset production, publishing and replies. We work from a calendar agreed with the client, not improvising on Monday what goes out on Tuesday. The channels we run are the ones the business actually needs, not every one that exists.
Content production
Graphics, copy and audiovisual material come from the same team that already knows the brand, so nobody has to explain the company from scratch every time. When a project calls for identity work or more elaborate material, the graphic design and multimedia service takes over.
Paid campaigns
We run campaigns on Google Ads, Meta and TikTok. The platform is chosen based on where the client’s buyers actually are, not on which one is fashionable. Google Ads has its own page because that is where most of the questions about access, account ownership and data handling come up.
Measurement and reporting
Without measurement there is no optimization, only opinion. We configure and verify conversion tracking before spending, connect Google Analytics 4 and Search Console, and deliver a periodic report answering three questions: what was spent, what came in, and what was done differently this month.
What matters to you is not click through rate: it is how many enquiries came in and what each one cost. That is what we report, in language that needs no translator.
The cycle applied to a campaign
- Diagnosis. What you sell, to whom, at what margin, and what happens today when someone lands on the site. If the landing page does not convert, we fix that before spending on traffic.
- Build. Campaign structure, keywords or targeting, ad copy, and verified conversion tracking.
- Monitoring and tuning. Regular review of search terms, budgets, bids and creative, with the decisions documented in the report.
What we do not do
We do not promise positions or guaranteed cost per enquiry, we do not buy followers, and we do not build campaigns whose only measurable output is a good looking report.
Keep going
Google Ads management
What we do when we run an account, how access is handled, and who owns the data.
Graphic design and multimedia
Identity, campaign assets, print and digital material, short video and presentations.
Web design and development
Corporate sites, e-commerce, migrations and redesigns. Fast, maintainable, and yours.
Let's start with the diagnosis.
Tell us what you have running today and what is not working. The first conversation costs nothing, and if we are not the answer we will tell you straight.